LIVE → EVERGREEN

Before the live

• Read the full script hunting for dates, days, seasons, and “this week/month” language — rewrite every hit
• Check every slide: footer dates, year references, cohort names, screenshots with visible timestamps
• Lock the offer — price, bonuses, guarantee, checkout URL — final before you hit recordChanging any of it later means re-recording the pitch
• Make urgency evergreen-safe: “doors close after this training,” not a calendar date
• Script engagement beats every 8–10 minutes: “type 1 in the chat if…,” “comment YES if this is you”These become your simulated-chat cues in WebinarFuel
• Plan polls WebinarFuel can replicate, and decide where they fire
• Pre-write the Q&A as “questions we get all the time” — no attendee-specific answers
• Compliance scrub: no income claims or guaranteed-return language if paid traffic will hit this funnel

On camera, during the live

• Start on time and start hot — no “we’ll give it five more minutes”
• Greet without a time of day: “Hey everyone, welcome in”
• Stay interactive — fire every scripted chat prompt and actually pause like you’re reading responses
• Keep name shout-outs generic or minimal — only call names you’ll seed into the simulated chat“I see some of you saying yes” works for every future viewer
• Reference chat volume, never headcount
• Say the checkout URL out loud AND show it on screen — it must be a link that never changes
• If you flub or mention a date, pause 3 seconds and redo the line clean — the gap makes the edit easy
• End with the evergreen close: doors close after the training, not on a date

During the live — second set of hands

• Record locally in 1080p with clean audio — don’t trust the platform’s cloud recording alone
• Timestamp the moment the offer/CTA dropsThis sets the button-reveal time in WebinarFuel
• Timestamp every poll and every “type 1” chat prompt
• Copy the best real chat messages and questions, with timestampsThese become your simulated chat — real beats invented
• Note every slip — date mentions, tech glitches, dead air — with timestamps for the edit

After the live

• Trim the dead air at the start and end; cut every logged slip and glitch
• Watch the full edit once, ears open for anything date-shaped that survived
• Upload the final video and build the session schedule
• Set the CTA button to appear at the logged offer timestamp
• Load simulated chat from the real messages, timed to your engagement beats
• Rebuild polls at their logged timestamps
• Point reminder + follow-up emails at dynamic date/time merge fields — never hardcoded dates
• Register as a test lead: sit through a session, click the CTA, buy-path to checkout, confirm every email fires